REDDIT MARKETING CONSULTANCY
REDDIT MARKETING CONSULTANCY
REDDIT MARKETING CONSULTANCY
Take control of your niche's Reddit conversation.
Take control of your niche's Reddit conversation.
Take control of your market's Reddit conversation.
Take control of your market's Reddit conversation.
Reddit has become the internet's pre-purchase research hub.
Most brands have yet to figure out how to make Reddit work for them instead of against them. Those that have are capturing customers the competition doesn't even know are in play.
Enter Karmic. We help brands build & scale Reddit marketing programs that drive meaningful revenue.
We can help validate your Reddit opportunity and build a program to help capture it using hard-won best practices that actually work.
Reddit has become the internet's pre-purchase research hub.
Most brands have yet to figure out how to make Reddit work for them instead of against them – but those that do are capturing customers the competition didn't even know were in play.
Enter Karmic. We help consumer service brands build & scale Reddit marketing programs that drive meaningful revenue.
We can help validate your Reddit opportunity and build a program to help capture it using hard-won best practices that actually work.
We're led by a multi-time head of growth and Reddit-focused content marketer, and we've helped dozens of venture-backed startups launch and scale profitable Reddit marketing programs.
Start out with our signature Reddit Audit (it's free!) to find out where your organic and paid Reddit opportunity await.
Thanks for visiting!
Colin James Belyea
Co-founder & CEO
Colin James Belyea
Co-founder & CEO
REDDIT AUDIT
REDDIT AUDIT
REDDIT AUDIT
Build your Reddit roadmap
Your customers are already talking about you on Reddit. Learn where, how often, why, and what to do about it – for free.
✓
Brand & Competitor Mentions & Sentiment
Volume, reach & tone of discussions about your brand & peers |
✓
Top Subreddits & Keywords
Find the communities and conversations your brands needs to be in
✓
Reddit Search Visibility
Find out how much your brand is impacted by Reddit's SEO/AEO/GEO signals |
✓
Key Opportunities
Ranked insights into where you’re best positioned to win |
✓
Next Step Roadmap
A preview of your post-audit roadmap |
✓
Brand & Competitor Mentions & Sentiment
Volume, reach & tone of discussions about your brand & peers |
✓
Top Subreddits & Keywords
Find the communities and conversations your brands needs to be in
✓
Reddit Search Visibility
Find out how much your brand is impacted by Reddit's SEO/AEO/GEO signals |
✓
Key Opportunities
Ranked insights into where you’re best positioned to win |
✓
Next Step Roadmap
A preview of your post-audit roadmap |
✓
Brand & Competitor Mentions & Sentiment
Volume, reach & tone of discussions about your brand & peers |
✓
Top Subreddits & Keywords
Find the communities and conversations your brands needs to be in
✓
Reddit Search Visibility
Find out how much your brand is impacted by Reddit's SEO/AEO/GEO signals |
✓
Key Opportunities
Ranked insights into where you’re best positioned to win |
✓
Next Step Roadmap
A preview of your post-audit roadmap |
"The Karmic team's Reddit expertise helped us drive engagement and visibility for our brand portfolio within the growing social media platform."
"The Karmic team's Reddit expertise helped us drive engagement and visibility for our brand portfolio within the growing social media platform."
"The Karmic team's Reddit expertise helped us drive engagement and visibility for our brand portfolio within the growing social media platform."
Richie Caporusso
Growth Marketer at 3Z Brands
REDDIT ORGANIC
REDDIT ORGANIC
REDDIT ORGANIC
Rank in search and win LLM citations with Reddit.
Just getting started? Insert your brand into real-time conversations while turning your brand's Reddit account into an awareness-driving juggernaut - without resorting to spam tactics or bot farms.
✓
Increase search visibility with Reddit SEO/AEO optimization
Influence rankings by pulling your brand into relevant Threads while seeding future organic mentions by others
✓
Build an Anchor Subreddit
Become known, liked, and trusted by members and visitors of a key focus Subreddit.
✓
Brand Sentiment Management
Defend against negative mentions & spammers while boosting positive customer experiences
✓
Turn Reddit into a scalable PR channel
Sufficient karma & goodwill creates the opportunity to start conversations to push your niche's conversation where you will.
✓
Increase search visibility with Reddit SEO/AEO optimization
Influence rankings by pulling your brand into relevant Threads while seeding future organic mentions by others
✓
Build an Anchor Subreddit
Become known, liked, and trusted by members and visitors of a key focus Subreddit.
✓
Brand Sentiment Management
Defend against negative mentions & spammers while boosting positive customer experiences
✓
Turn Reddit into a scalable PR channel
Sufficient karma & goodwill creates the opportunity to start conversations to push your niche's conversation where you will.
✓
Increase search visibility with Reddit SEO/AEO optimization
Influence rankings by pulling your brand into relevant Threads while seeding future organic mentions by others
✓
Build an Anchor Subreddit
Become known, liked, and trusted by members and visitors of a key focus Subreddit.
✓
Brand Sentiment Management
Defend against negative mentions & spammers while boosting positive customer experiences
✓
Turn Reddit into a scalable PR channel
Sufficient karma & goodwill creates the opportunity to start conversations to push your niche's conversation where you will.
"Karmic was indispensable in helping us become the first choice in every city we launched in"
"Karmic was indispensable in helping us become the first choice in every city we launched in"
"Karmic was indispensable in helping us become the first choice in every city we launched in"
Mika Castaldo
Founder & CEO at Kruzee
REDDIT ADS
REDDIT ADS
REDDIT ADS
Dominate your target keywords & communities
Ready to scale? Steer your niche’s conversation at scale while producing attributable revenue.
Why Reddit Ads:
Why Reddit Ads:
✓
Saturate Keywords & Subreddits
Own the topics your prospects consume across the whole awareness cycle.
✓
Use Promoted Threads to drive brand awareness
Creating or curating content that gets engagement dramatically reduces ad costs over time
✓
Sell using words over imagery
If your product is better explained than shown, use Reddit free-form ads to help prospects learn without forcing them off platform
✓
Reach incremental audiences
Lots of Redditors don’t use other social media, making Reddit the perfect pairing for more traditional digital channels.
Why Reddit Ads:
✓
Saturate Keywords & Subreddits
Own the topics your prospects consume across the whole awareness cycle.
✓
Use Promoted Threads to drive brand awareness
Creating or curating content that gets engagement dramatically reduces ad costs over time
✓
Sell using words over imagery
If your product is better explained than shown, use Reddit free-form ads to help prospects learn without forcing them off platform
✓
Reach incremental audiences
Lots of Redditors don’t use other social media, making Reddit the perfect pairing for more traditional digital channels.
Why Reddit Ads:
✓
Saturate Keywords & Subreddits
Own the topics your prospects consume across the whole awareness cycle.
✓
Use Promoted Threads to drive brand awareness
Creating or curating content that gets engagement dramatically reduces ad costs over time
✓
Sell using words over imagery
If your product is better explained than shown, use Reddit free-form ads to help prospects learn without forcing them off platform
✓
Reach incremental audiences
Lots of Redditors don’t use other social media, making Reddit the perfect pairing for more traditional digital channels.
"We weren't sure Reddit was for us, but our business boomed while working with Karmic.”
"We weren't sure Reddit was for us, but our business boomed while working with Karmic.”
"We weren't sure Reddit was for us, but our business boomed while working with Karmic.”
Brian Kelly
CEO of Korbit.ai
ADVISORY
Do it yourself… with help
Executing internally but want to make sure you're doing it right? We can help there, too.
Frequently Asked Questions
Frequently Asked Questions
Who should I include from my team?
We recommend bringing 2-4 people (max!) from your team, ideally those who deeply understand your long-term brand goals and those who understand your short-term performance marketing goals.
We also ask that anyone who attends commits to being present for all the workshops.
Who should I include from my team?
We recommend bringing 2-4 people (max!) from your team, ideally those who deeply understand your long-term brand goals and those who understand your short-term performance marketing goals.
We also ask that anyone who attends commits to being present for all the workshops.
Who should I include from my team?
We recommend bringing 2-4 people (max!) from your team, ideally those who deeply understand your long-term brand goals and those who understand your short-term performance marketing goals.
We also ask that anyone who attends commits to being present for all the workshops.
Who should I include from my team?
We recommend bringing 2-4 people (max!) from your team, ideally those who deeply understand your long-term brand goals and those who understand your short-term performance marketing goals.
We also ask that anyone who attends commits to being present for all the workshops.
What does it cost?
Pricing is flexible based on your company stage. See pricing here.
What does it cost?
Pricing is flexible based on your company stage. See pricing here.
What does it cost?
Pricing is flexible based on your company stage. See pricing here.
What does it cost?
Pricing is flexible based on your company stage. See pricing here.
What do I actually get with a Sprint?
By the end of our process, you'll get a deck containing:
Recordings of our consultation meetings
A completed Reddit Strategy Canvas
A completed Reddit Playbook, totally unique to you
Lifetime access to our "Reddit 101" Notion database, filled with up-to-date Reddit best practices
What do I actually get with a Sprint?
By the end of our process, you'll get a deck containing:
Recordings of our consultation meetings
A completed Reddit Strategy Canvas
A completed Reddit Playbook, totally unique to you
Lifetime access to our "Reddit 101" Notion database, filled with up-to-date Reddit best practices
What do I actually get with a Sprint?
By the end of our process, you'll get a deck containing:
Recordings of our consultation meetings
A completed Reddit Strategy Canvas
A completed Reddit Playbook, totally unique to you
Lifetime access to our "Reddit 101" Notion database, filled with up-to-date Reddit best practices
What do I actually get with a Sprint?
By the end of our process, you'll get a deck containing:
Recordings of our consultation meetings
A completed Reddit Strategy Canvas
A completed Reddit Playbook, totally unique to you
Lifetime access to our "Reddit 101" Notion database, filled with up-to-date Reddit best practices
How long does the process take?
End-to-end, the process takes two to three weeks to get you the final deck and assets.
However, this timeline is highly dependent on how quick your team can provide feedback on our initial ideas & assumptions.
Be prepared to sync with your team in a timely manner in order to keep the final stage of the process moving forward.
How long does the process take?
End-to-end, the process takes two to three weeks to get you the final deck and assets.
However, this timeline is highly dependent on how quick your team can provide feedback on our initial ideas & assumptions.
Be prepared to sync with your team in a timely manner in order to keep the final stage of the process moving forward.
How long does the process take?
End-to-end, the process takes two to three weeks to get you the final deck and assets.
However, this timeline is highly dependent on how quick your team can provide feedback on our initial ideas & assumptions.
Be prepared to sync with your team in a timely manner in order to keep the final stage of the process moving forward.
How long does the process take?
End-to-end, the process takes two to three weeks to get you the final deck and assets.
However, this timeline is highly dependent on how quick your team can provide feedback on our initial ideas & assumptions.
Be prepared to sync with your team in a timely manner in order to keep the final stage of the process moving forward.
Can you also help us execute?
This offer is designed to build your Strategy & Playbook only. From there, you have two options:
Take our strategy and execute internally
Tap us to execute on some or all of our suggested scope
Using us to execute will require a custom pricing process to arrive at an appropriate retainer arrangement.
Can you also help us execute?
This offer is designed to build your Strategy & Playbook only. From there, you have two options:
Take our strategy and execute internally
Tap us to execute on some or all of our suggested scope
Using us to execute will require a custom pricing process to arrive at an appropriate retainer arrangement.
Can you also help us execute?
This offer is designed to build your Strategy & Playbook only. From there, you have two options:
Take our strategy and execute internally
Tap us to execute on some or all of our suggested scope
Using us to execute will require a custom pricing process to arrive at an appropriate retainer arrangement.
Can you also help us execute?
This offer is designed to build your Strategy & Playbook only. From there, you have two options:
Take our strategy and execute internally
Tap us to execute on some or all of our suggested scope
Using us to execute will require a custom pricing process to arrive at an appropriate retainer arrangement.
What do you mean by "Reddit Strategy"?
To us, a Reddit Strategy makes use of every tool in the Reddit ecosystem that can help a brand achieve its marketing goals.
That can include the use of Reddit's Ad Platform, and leveraging a Reddit's organic power.
However, some brand's may find their opportunity leans much more heavily on one these tools after careful analysis.
That's why we do the Reddit Strategy Sprint before suggesting longer-term scopes of work.
What do you mean by "Reddit Strategy"?
To us, a Reddit Strategy makes use of every tool in the Reddit ecosystem that can help a brand achieve its marketing goals.
That can include the use of Reddit's Ad Platform, and leveraging a Reddit's organic power.
However, some brand's may find their opportunity leans much more heavily on one these tools after careful analysis.
That's why we do the Reddit Strategy Sprint before suggesting longer-term scopes of work.
What do you mean by "Reddit Strategy"?
To us, a Reddit Strategy makes use of every tool in the Reddit ecosystem that can help a brand achieve its marketing goals.
That can include the use of Reddit's Ad Platform, and leveraging a Reddit's organic power.
However, some brand's may find their opportunity leans much more heavily on one these tools after careful analysis.
That's why we do the Reddit Strategy Sprint before suggesting longer-term scopes of work.
What do you mean by "Reddit Strategy"?
To us, a Reddit Strategy makes use of every tool in the Reddit ecosystem that can help a brand achieve its marketing goals.
That can include the use of Reddit's Ad Platform, and leveraging a Reddit's organic power.
However, some brand's may find their opportunity leans much more heavily on one these tools after careful analysis.
That's why we do the Reddit Strategy Sprint before suggesting longer-term scopes of work.
I hear Reddit Ads don't work
This is a fairly common sentiment - however, we believe it’s outdated and mistaken.
Reddit used to be much less compelling for marketing teams due to it’s small size, and undeveloped ad tools.
These issues have all been alleviated over the past 18 months. Reddit is now massive thanks to its partnership with Google, its ad platform has (mostly) caught up with industry standard.
You may also see chatter online about Reddit Ads producing outsized amounts of bot traffic. In our experience, this is mostly false for a few reasons.
For starters, Reddit traffic is generally lower intent than other channels, but the cost to run ads to Redditors is also lower. This tends to even out the scales a bit. Many media buyers don’t understand that Reddit is almost definitionally a higher-funnel channel than Meta and Google. Behaviour is usually much more exploratory here, and discovery is just that. Pushing for high-friction conversions doesn’t work very well on Reddit - media buyers must build that into their go-to-market plans.
We also see huge differences in user behaviour based on the kind of content we put in front of them, suggesting humans reacting differently to various messages. A central pillar of most Reddit strategy is to produce net-new branded search - people looking you up by name.
We’ve countless examples of our Reddit Ads campaigns producing this, which is not consistent with any bot behaviour that we’ve ever come into contact with.
I hear Reddit Ads don't work
This is a fairly common sentiment - however, we believe it’s outdated and mistaken.
Reddit used to be much less compelling for marketing teams due to it’s small size, and undeveloped ad tools.
These issues have all been alleviated over the past 18 months. Reddit is now massive thanks to its partnership with Google, its ad platform has (mostly) caught up with industry standard.
You may also see chatter online about Reddit Ads producing outsized amounts of bot traffic. In our experience, this is mostly false for a few reasons.
For starters, Reddit traffic is generally lower intent than other channels, but the cost to run ads to Redditors is also lower. This tends to even out the scales a bit. Many media buyers don’t understand that Reddit is almost definitionally a higher-funnel channel than Meta and Google. Behaviour is usually much more exploratory here, and discovery is just that. Pushing for high-friction conversions doesn’t work very well on Reddit - media buyers must build that into their go-to-market plans.
We also see huge differences in user behaviour based on the kind of content we put in front of them, suggesting humans reacting differently to various messages. A central pillar of most Reddit strategy is to produce net-new branded search - people looking you up by name.
We’ve countless examples of our Reddit Ads campaigns producing this, which is not consistent with any bot behaviour that we’ve ever come into contact with.
I hear Reddit Ads don't work
This is a fairly common sentiment - however, we believe it’s outdated and mistaken.
Reddit used to be much less compelling for marketing teams due to it’s small size, and undeveloped ad tools.
These issues have all been alleviated over the past 18 months. Reddit is now massive thanks to its partnership with Google, its ad platform has (mostly) caught up with industry standard.
You may also see chatter online about Reddit Ads producing outsized amounts of bot traffic. In our experience, this is mostly false for a few reasons.
For starters, Reddit traffic is generally lower intent than other channels, but the cost to run ads to Redditors is also lower. This tends to even out the scales a bit. Many media buyers don’t understand that Reddit is almost definitionally a higher-funnel channel than Meta and Google. Behaviour is usually much more exploratory here, and discovery is just that. Pushing for high-friction conversions doesn’t work very well on Reddit - media buyers must build that into their go-to-market plans.
We also see huge differences in user behaviour based on the kind of content we put in front of them, suggesting humans reacting differently to various messages. A central pillar of most Reddit strategy is to produce net-new branded search - people looking you up by name.
We’ve countless examples of our Reddit Ads campaigns producing this, which is not consistent with any bot behaviour that we’ve ever come into contact with.
I hear Reddit Ads don't work
This is a fairly common sentiment - however, we believe it’s outdated and mistaken.
Reddit used to be much less compelling for marketing teams due to it’s small size, and undeveloped ad tools.
These issues have all been alleviated over the past 18 months. Reddit is now massive thanks to its partnership with Google, its ad platform has (mostly) caught up with industry standard.
You may also see chatter online about Reddit Ads producing outsized amounts of bot traffic. In our experience, this is mostly false for a few reasons.
For starters, Reddit traffic is generally lower intent than other channels, but the cost to run ads to Redditors is also lower. This tends to even out the scales a bit. Many media buyers don’t understand that Reddit is almost definitionally a higher-funnel channel than Meta and Google. Behaviour is usually much more exploratory here, and discovery is just that. Pushing for high-friction conversions doesn’t work very well on Reddit - media buyers must build that into their go-to-market plans.
We also see huge differences in user behaviour based on the kind of content we put in front of them, suggesting humans reacting differently to various messages. A central pillar of most Reddit strategy is to produce net-new branded search - people looking you up by name.
We’ve countless examples of our Reddit Ads campaigns producing this, which is not consistent with any bot behaviour that we’ve ever come into contact with.
Why not just hire a bot farm?
There are three reasons why not to do this:
It’s probably illegal
The FTC banned paid-for brand mentions that don’t disclose brand affiliation last year
It’s a bad investment
Because of this decision, Reddit has been investing in identifying bot accounts and AI-created content. When it finds some, it deletes all the content and bans the accounts and any account associated with it. Any investment here will be constantly at risk
It’s bad Karma
Reddit’s entire ethos is based on reciprocity - giving value to others before extracting value ourselves. Even if you don’t buy that, Reddit’s system is set up to promote good actors and punish bad ones. They’ll be playing whack-a-mole with you for as long as you’re using grey-hat strategies.
Why not just hire a bot farm?
There are three reasons why not to do this:
It’s probably illegal
The FTC banned paid-for brand mentions that don’t disclose brand affiliation last year
It’s a bad investment
Because of this decision, Reddit has been investing in identifying bot accounts and AI-created content. When it finds some, it deletes all the content and bans the accounts and any account associated with it. Any investment here will be constantly at risk
It’s bad Karma
Reddit’s entire ethos is based on reciprocity - giving value to others before extracting value ourselves. Even if you don’t buy that, Reddit’s system is set up to promote good actors and punish bad ones. They’ll be playing whack-a-mole with you for as long as you’re using grey-hat strategies.
Why not just hire a bot farm?
There are three reasons why not to do this:
It’s probably illegal
The FTC banned paid-for brand mentions that don’t disclose brand affiliation last year
It’s a bad investment
Because of this decision, Reddit has been investing in identifying bot accounts and AI-created content. When it finds some, it deletes all the content and bans the accounts and any account associated with it. Any investment here will be constantly at risk
It’s bad Karma
Reddit’s entire ethos is based on reciprocity - giving value to others before extracting value ourselves. Even if you don’t buy that, Reddit’s system is set up to promote good actors and punish bad ones. They’ll be playing whack-a-mole with you for as long as you’re using grey-hat strategies.
Why not just hire a bot farm?
There are three reasons why not to do this:
It’s probably illegal
The FTC banned paid-for brand mentions that don’t disclose brand affiliation last year
It’s a bad investment
Because of this decision, Reddit has been investing in identifying bot accounts and AI-created content. When it finds some, it deletes all the content and bans the accounts and any account associated with it. Any investment here will be constantly at risk
It’s bad Karma
Reddit’s entire ethos is based on reciprocity - giving value to others before extracting value ourselves. Even if you don’t buy that, Reddit’s system is set up to promote good actors and punish bad ones. They’ll be playing whack-a-mole with you for as long as you’re using grey-hat strategies.
Is Reddit really worth it?
Here are some facts that convinced us. Maybe they’ll convince you, too.
Reddit is bigger than Facebook in the US, with almost 7 billion monthly users
Reddit’s new partnership with Google means Reddit Threads are reaching non-Redditors via Google Search and are being used to train AI Overviews
Reddit is the #1 platform to find "possible solutions to my needs or situation"
71% of people who discovered a brand online or off researched them on Reddit
74% of people agree that Reddit helps them make faster purchase decisions, #1 vs social media competitors
Is Reddit really worth it?
Here are some facts that convinced us. Maybe they’ll convince you, too.
Reddit is bigger than Facebook in the US, with almost 7 billion monthly users
Reddit’s new partnership with Google means Reddit Threads are reaching non-Redditors via Google Search and are being used to train AI Overviews
Reddit is the #1 platform to find "possible solutions to my needs or situation"
71% of people who discovered a brand online or off researched them on Reddit
74% of people agree that Reddit helps them make faster purchase decisions, #1 vs social media competitors
Is Reddit really worth it?
Here are some facts that convinced us. Maybe they’ll convince you, too.
Reddit is bigger than Facebook in the US, with almost 7 billion monthly users
Reddit’s new partnership with Google means Reddit Threads are reaching non-Redditors via Google Search and are being used to train AI Overviews
Reddit is the #1 platform to find "possible solutions to my needs or situation"
71% of people who discovered a brand online or off researched them on Reddit
74% of people agree that Reddit helps them make faster purchase decisions, #1 vs social media competitors
Is Reddit really worth it?
Here are some facts that convinced us. Maybe they’ll convince you, too.
Reddit is bigger than Facebook in the US, with almost 7 billion monthly users
Reddit’s new partnership with Google means Reddit Threads are reaching non-Redditors via Google Search and are being used to train AI Overviews
Reddit is the #1 platform to find "possible solutions to my needs or situation"
71% of people who discovered a brand online or off researched them on Reddit
74% of people agree that Reddit helps them make faster purchase decisions, #1 vs social media competitors
Who's behind Karmic?
Karmic is run by two lifelong friends in the Canadian Maritimes.
Colin James Belyea is a multi-time Head of Growth in venture-backed startups (Remote Year, Outsite, Bungalow) with over $20M in paid media spend under management.
Chris Jorgensen is a former school teacher turned content marketer (and he also happens to be our resident Reddit platform expert).
All work is completed by us and our tools (no outsourcing. We can be reached at colin @ withkarmic.com
Who's behind Karmic?
Karmic is run by two lifelong friends in the Canadian Maritimes.
Colin James Belyea is a multi-time Head of Growth in venture-backed startups (Remote Year, Outsite, Bungalow) with over $20M in paid media spend under management.
Chris Jorgensen is a former school teacher turned content marketer (and he also happens to be our resident Reddit platform expert).
All work is completed by us and our tools (no outsourcing. We can be reached at colin @ withkarmic.com
Who's behind Karmic?
Karmic is run by two lifelong friends in the Canadian Maritimes.
Colin James Belyea is a multi-time Head of Growth in venture-backed startups (Remote Year, Outsite, Bungalow) with over $20M in paid media spend under management.
Chris Jorgensen is a former school teacher turned content marketer (and he also happens to be our resident Reddit platform expert).
All work is completed by us and our tools (no outsourcing. We can be reached at colin @ withkarmic.com
Who's behind Karmic?
Karmic is run by two lifelong friends in the Canadian Maritimes.
Colin James Belyea is a multi-time Head of Growth in venture-backed startups (Remote Year, Outsite, Bungalow) with over $20M in paid media spend under management.
Chris Jorgensen is a former school teacher turned content marketer (and he also happens to be our resident Reddit platform expert).
All work is completed by us and our tools (no outsourcing. We can be reached at colin @ withkarmic.com
Get your free Reddit Audit today
Your customers are talking on Reddit. Whether or not you meet them there is up to you.
Get your free Reddit Audit today
Your customers are talking on Reddit. Whether or not you meet them there is up to you.
Get your free Reddit Audit today
Your customers are talking on Reddit. Whether or not you meet them there is up to you.
Get your free Reddit Audit today
Your customers are talking on Reddit. Whether or not you meet them there is up to you.