REDDIT STRATEGY SPRINT
REDDIT STRATEGY SPRINT
REDDIT STRATEGY SPRINT
Turn Reddit Into a scalable growth channel.
Turn Reddit into a scalable growth channel.
Turn Reddit Into a scalable growth channel.
We help startups & scale-ups create their ideal Reddit marketing strategy and playbooks to help them execute.
Start with a Reddit Strategy Sprint
This 2-week process locates your target market on Reddit, assesses the opportunity they represent, and builds the playbook you'll need to reach them.
What you get:
What you get:
✓
Deep-dive brand & niche research
Includes a collaborative workshop, brand & competitor Reddit presence audits, and Keyword & Subreddit analyses to uncover priority opportunities.
✓
Complete Reddit strategy canvas
A one-pager capturing your go-to-market strategy aimed at achieving your Reddit goals. Prioritizes key organic and paid opportunities and outlines how to capitalize on them.
✓
Detailed execution playbook
A full how-to guide for your first 3 months of your recommended Reddit program, complete with step-by-step instructions, real-life examples, useful templates.
What you get:
✓
Deep-dive brand & niche research
Includes a collaborative workshop, brand & competitor Reddit presence audits, and Keyword & Subreddit analyses to uncover priority opportunities.
✓
Complete Reddit strategy canvas
A one-pager capturing your go-to-market strategy aimed at achieving your Reddit goals. Prioritizes key organic and paid opportunities and outlines how to capitalize on them.
✓
Detailed execution playbook
A full how-to guide for your first 3 months of your recommended Reddit program, complete with step-by-step instructions, real-life examples, useful templates.
What you get:
✓
Deep-dive brand & niche research
Includes a collaborative workshop, brand & competitor Reddit presence audits, and Keyword & Subreddit analyses to uncover priority opportunities.
✓
Complete Reddit strategy canvas
A one-pager capturing your go-to-market strategy aimed at achieving your Reddit goals. Prioritizes key organic and paid opportunities and outlines how to capitalize on them.
✓
Detailed execution playbook
A full how-to guide for your first 3 months of your recommended Reddit program, complete with step-by-step instructions, real-life examples, useful templates.
Pricing:
Pricing:
Pricing:
Based on company size (the bigger you are, the higher the project complexity & impact)
Early Stage
under $1m annual revenue
Early Stage
under $1m annual revenue
$3,000
Growth Stage
$1m-$5m annual revenue
Growth Stage
$1m-$5m annual revenue
$4,000
Scale Up
$5m-$15m annual revenue
Scale Up
$5m-$15m annual revenue
$5,000
Mature
$15m annual revenue
Mature
$15m annual revenue
$6,000
Reddit is a massive untapped marketing opportunity
Nearly all consumer pre-purchase research passes through it.
But the Reddit ecosystem makes marketing a real challenge
Ad performance attribution issues, account bans, public ridicule – there are many pitfalls to avoid.
Combine deep research with hard-won best practice
We'll make a Reddit strategy & playbook that will help you win hearts, minds, and attributable conversions.
"Colin was foundational force in our customer acquisition."
Emmanuel Guisset
Founder & CEO of Outsite
“We weren't sure Reddit was for us, but our business boomed while working with Karmic.”
Brian Kelly
President at Korbit.ai
"Karmic was indispensable in helping us become the first choice in every city we launched in"
Mika Castaldo
Founder & CEO at Kruzee
"The Karmic team's Reddit expertise helped us drive engagement and visibility for our brand portfolio within the growing social media platform."
Richie Caporusso
Growth Marketer at 3Z Brands
Frequently Asked Questions
Who should I include from my team?
We recommend bringing 2-4 people (max!) from your team, ideally those who deeply understand your long-term brand goals and those who understand your short-term performance marketing goals.
We also ask that anyone who attends commits to being present for all the workshops.
Who should I include from my team?
We recommend bringing 2-4 people (max!) from your team, ideally those who deeply understand your long-term brand goals and those who understand your short-term performance marketing goals.
We also ask that anyone who attends commits to being present for all the workshops.
Who should I include from my team?
We recommend bringing 2-4 people (max!) from your team, ideally those who deeply understand your long-term brand goals and those who understand your short-term performance marketing goals.
We also ask that anyone who attends commits to being present for all the workshops.
Who should I include from my team?
We recommend bringing 2-4 people (max!) from your team, ideally those who deeply understand your long-term brand goals and those who understand your short-term performance marketing goals.
We also ask that anyone who attends commits to being present for all the workshops.
What does it cost?
Pricing is flexible based on your company stage. See pricing here.
What does it cost?
Pricing is flexible based on your company stage. See pricing here.
What does it cost?
Pricing is flexible based on your company stage. See pricing here.
What does it cost?
Pricing is flexible based on your company stage. See pricing here.
What do I actually get with a Sprint?
By the end of our process, you'll get a deck containing:
Recordings of our consultation meetings
A completed Reddit Strategy Canvas
A completed Reddit Playbook, totally unique to you
Lifetime access to our "Reddit 101" Notion database, filled with up-to-date Reddit best practices
What do I actually get with a Sprint?
By the end of our process, you'll get a deck containing:
Recordings of our consultation meetings
A completed Reddit Strategy Canvas
A completed Reddit Playbook, totally unique to you
Lifetime access to our "Reddit 101" Notion database, filled with up-to-date Reddit best practices
What do I actually get with a Sprint?
By the end of our process, you'll get a deck containing:
Recordings of our consultation meetings
A completed Reddit Strategy Canvas
A completed Reddit Playbook, totally unique to you
Lifetime access to our "Reddit 101" Notion database, filled with up-to-date Reddit best practices
What do I actually get with a Sprint?
By the end of our process, you'll get a deck containing:
Recordings of our consultation meetings
A completed Reddit Strategy Canvas
A completed Reddit Playbook, totally unique to you
Lifetime access to our "Reddit 101" Notion database, filled with up-to-date Reddit best practices
How long does the process take?
End-to-end, the process takes two to three weeks to get you the final deck and assets.
However, this timeline is highly dependent on how quick your team can provide feedback on our initial ideas & assumptions.
Be prepared to sync with your team in a timely manner in order to keep the final stage of the process moving forward.
How long does the process take?
End-to-end, the process takes two to three weeks to get you the final deck and assets.
However, this timeline is highly dependent on how quick your team can provide feedback on our initial ideas & assumptions.
Be prepared to sync with your team in a timely manner in order to keep the final stage of the process moving forward.
How long does the process take?
End-to-end, the process takes two to three weeks to get you the final deck and assets.
However, this timeline is highly dependent on how quick your team can provide feedback on our initial ideas & assumptions.
Be prepared to sync with your team in a timely manner in order to keep the final stage of the process moving forward.
How long does the process take?
End-to-end, the process takes two to three weeks to get you the final deck and assets.
However, this timeline is highly dependent on how quick your team can provide feedback on our initial ideas & assumptions.
Be prepared to sync with your team in a timely manner in order to keep the final stage of the process moving forward.
Can you also help us execute?
This offer is designed to build your Strategy & Playbook only. From there, you have two options:
Take our strategy and execute internally
Tap us to execute on some or all of our suggested scope
Using us to execute will require a custom pricing process to arrive at an appropriate retainer arrangement.
Can you also help us execute?
This offer is designed to build your Strategy & Playbook only. From there, you have two options:
Take our strategy and execute internally
Tap us to execute on some or all of our suggested scope
Using us to execute will require a custom pricing process to arrive at an appropriate retainer arrangement.
Can you also help us execute?
This offer is designed to build your Strategy & Playbook only. From there, you have two options:
Take our strategy and execute internally
Tap us to execute on some or all of our suggested scope
Using us to execute will require a custom pricing process to arrive at an appropriate retainer arrangement.
Can you also help us execute?
This offer is designed to build your Strategy & Playbook only. From there, you have two options:
Take our strategy and execute internally
Tap us to execute on some or all of our suggested scope
Using us to execute will require a custom pricing process to arrive at an appropriate retainer arrangement.
What do you mean by "Reddit Strategy"?
To us, a Reddit Strategy makes use of every tool in the Reddit ecosystem that can help a brand achieve its marketing goals.
That can include the use of Reddit's Ad Platform, and leveraging a Reddit's organic power.
However, some brand's may find their opportunity leans much more heavily on one these tools after careful analysis.
That's why we do the Reddit Strategy Sprint before suggesting longer-term scopes of work.
What do you mean by "Reddit Strategy"?
To us, a Reddit Strategy makes use of every tool in the Reddit ecosystem that can help a brand achieve its marketing goals.
That can include the use of Reddit's Ad Platform, and leveraging a Reddit's organic power.
However, some brand's may find their opportunity leans much more heavily on one these tools after careful analysis.
That's why we do the Reddit Strategy Sprint before suggesting longer-term scopes of work.
What do you mean by "Reddit Strategy"?
To us, a Reddit Strategy makes use of every tool in the Reddit ecosystem that can help a brand achieve its marketing goals.
That can include the use of Reddit's Ad Platform, and leveraging a Reddit's organic power.
However, some brand's may find their opportunity leans much more heavily on one these tools after careful analysis.
That's why we do the Reddit Strategy Sprint before suggesting longer-term scopes of work.
What do you mean by "Reddit Strategy"?
To us, a Reddit Strategy makes use of every tool in the Reddit ecosystem that can help a brand achieve its marketing goals.
That can include the use of Reddit's Ad Platform, and leveraging a Reddit's organic power.
However, some brand's may find their opportunity leans much more heavily on one these tools after careful analysis.
That's why we do the Reddit Strategy Sprint before suggesting longer-term scopes of work.
I hear Reddit Ads don't work
This is a fairly common sentiment - however, we believe it’s outdated and mistaken.
Reddit used to be much less compelling for marketing teams due to it’s small size, and undeveloped ad tools.
These issues have all been alleviated over the past 18 months. Reddit is now massive thanks to its partnership with Google, its ad platform has (mostly) caught up with industry standard.
You may also see chatter online about Reddit Ads producing outsized amounts of bot traffic. In our experience, this is mostly false for a few reasons.
For starters, Reddit traffic is generally lower intent than other channels, but the cost to run ads to Redditors is also lower. This tends to even out the scales a bit. Many media buyers don’t understand that Reddit is almost definitionally a higher-funnel channel than Meta and Google. Behaviour is usually much more exploratory here, and discovery is just that. Pushing for high-friction conversions doesn’t work very well on Reddit - media buyers must build that into their go-to-market plans.
We also see huge differences in user behaviour based on the kind of content we put in front of them, suggesting humans reacting differently to various messages. A central pillar of most Reddit strategy is to produce net-new branded search - people looking you up by name.
We’ve countless examples of our Reddit Ads campaigns producing this, which is not consistent with any bot behaviour that we’ve ever come into contact with.
I hear Reddit Ads don't work
This is a fairly common sentiment - however, we believe it’s outdated and mistaken.
Reddit used to be much less compelling for marketing teams due to it’s small size, and undeveloped ad tools.
These issues have all been alleviated over the past 18 months. Reddit is now massive thanks to its partnership with Google, its ad platform has (mostly) caught up with industry standard.
You may also see chatter online about Reddit Ads producing outsized amounts of bot traffic. In our experience, this is mostly false for a few reasons.
For starters, Reddit traffic is generally lower intent than other channels, but the cost to run ads to Redditors is also lower. This tends to even out the scales a bit. Many media buyers don’t understand that Reddit is almost definitionally a higher-funnel channel than Meta and Google. Behaviour is usually much more exploratory here, and discovery is just that. Pushing for high-friction conversions doesn’t work very well on Reddit - media buyers must build that into their go-to-market plans.
We also see huge differences in user behaviour based on the kind of content we put in front of them, suggesting humans reacting differently to various messages. A central pillar of most Reddit strategy is to produce net-new branded search - people looking you up by name.
We’ve countless examples of our Reddit Ads campaigns producing this, which is not consistent with any bot behaviour that we’ve ever come into contact with.
I hear Reddit Ads don't work
This is a fairly common sentiment - however, we believe it’s outdated and mistaken.
Reddit used to be much less compelling for marketing teams due to it’s small size, and undeveloped ad tools.
These issues have all been alleviated over the past 18 months. Reddit is now massive thanks to its partnership with Google, its ad platform has (mostly) caught up with industry standard.
You may also see chatter online about Reddit Ads producing outsized amounts of bot traffic. In our experience, this is mostly false for a few reasons.
For starters, Reddit traffic is generally lower intent than other channels, but the cost to run ads to Redditors is also lower. This tends to even out the scales a bit. Many media buyers don’t understand that Reddit is almost definitionally a higher-funnel channel than Meta and Google. Behaviour is usually much more exploratory here, and discovery is just that. Pushing for high-friction conversions doesn’t work very well on Reddit - media buyers must build that into their go-to-market plans.
We also see huge differences in user behaviour based on the kind of content we put in front of them, suggesting humans reacting differently to various messages. A central pillar of most Reddit strategy is to produce net-new branded search - people looking you up by name.
We’ve countless examples of our Reddit Ads campaigns producing this, which is not consistent with any bot behaviour that we’ve ever come into contact with.
I hear Reddit Ads don't work
This is a fairly common sentiment - however, we believe it’s outdated and mistaken.
Reddit used to be much less compelling for marketing teams due to it’s small size, and undeveloped ad tools.
These issues have all been alleviated over the past 18 months. Reddit is now massive thanks to its partnership with Google, its ad platform has (mostly) caught up with industry standard.
You may also see chatter online about Reddit Ads producing outsized amounts of bot traffic. In our experience, this is mostly false for a few reasons.
For starters, Reddit traffic is generally lower intent than other channels, but the cost to run ads to Redditors is also lower. This tends to even out the scales a bit. Many media buyers don’t understand that Reddit is almost definitionally a higher-funnel channel than Meta and Google. Behaviour is usually much more exploratory here, and discovery is just that. Pushing for high-friction conversions doesn’t work very well on Reddit - media buyers must build that into their go-to-market plans.
We also see huge differences in user behaviour based on the kind of content we put in front of them, suggesting humans reacting differently to various messages. A central pillar of most Reddit strategy is to produce net-new branded search - people looking you up by name.
We’ve countless examples of our Reddit Ads campaigns producing this, which is not consistent with any bot behaviour that we’ve ever come into contact with.
Why not just hire a bot farm?
There are three reasons why not to do this:
It’s probably illegal
The FTC banned paid-for brand mentions that don’t disclose brand affiliation last year
It’s a bad investment
Because of this decision, Reddit has been investing in identifying bot accounts and AI-created content. When it finds some, it deletes all the content and bans the accounts and any account associated with it. Any investment here will be constantly at risk
It’s bad Karma
Reddit’s entire ethos is based on reciprocity - giving value to others before extracting value ourselves. Even if you don’t buy that, Reddit’s system is set up to promote good actors and punish bad ones. They’ll be playing whack-a-mole with you for as long as you’re using grey-hat strategies.
Why not just hire a bot farm?
There are three reasons why not to do this:
It’s probably illegal
The FTC banned paid-for brand mentions that don’t disclose brand affiliation last year
It’s a bad investment
Because of this decision, Reddit has been investing in identifying bot accounts and AI-created content. When it finds some, it deletes all the content and bans the accounts and any account associated with it. Any investment here will be constantly at risk
It’s bad Karma
Reddit’s entire ethos is based on reciprocity - giving value to others before extracting value ourselves. Even if you don’t buy that, Reddit’s system is set up to promote good actors and punish bad ones. They’ll be playing whack-a-mole with you for as long as you’re using grey-hat strategies.
Why not just hire a bot farm?
There are three reasons why not to do this:
It’s probably illegal
The FTC banned paid-for brand mentions that don’t disclose brand affiliation last year
It’s a bad investment
Because of this decision, Reddit has been investing in identifying bot accounts and AI-created content. When it finds some, it deletes all the content and bans the accounts and any account associated with it. Any investment here will be constantly at risk
It’s bad Karma
Reddit’s entire ethos is based on reciprocity - giving value to others before extracting value ourselves. Even if you don’t buy that, Reddit’s system is set up to promote good actors and punish bad ones. They’ll be playing whack-a-mole with you for as long as you’re using grey-hat strategies.
Why not just hire a bot farm?
There are three reasons why not to do this:
It’s probably illegal
The FTC banned paid-for brand mentions that don’t disclose brand affiliation last year
It’s a bad investment
Because of this decision, Reddit has been investing in identifying bot accounts and AI-created content. When it finds some, it deletes all the content and bans the accounts and any account associated with it. Any investment here will be constantly at risk
It’s bad Karma
Reddit’s entire ethos is based on reciprocity - giving value to others before extracting value ourselves. Even if you don’t buy that, Reddit’s system is set up to promote good actors and punish bad ones. They’ll be playing whack-a-mole with you for as long as you’re using grey-hat strategies.
Is Reddit really worth it?
Here are some facts that convinced us. Maybe they’ll convince you, too.
Reddit is bigger than Facebook in the US, with almost 7 billion monthly users
Reddit’s new partnership with Google means Reddit Threads are reaching non-Redditors via Google Search and are being used to train AI Overviews
Reddit is the #1 platform to find "possible solutions to my needs or situation"
71% of people who discovered a brand online or off researched them on Reddit
74% of people agree that Reddit helps them make faster purchase decisions, #1 vs social media competitors
Is Reddit really worth it?
Here are some facts that convinced us. Maybe they’ll convince you, too.
Reddit is bigger than Facebook in the US, with almost 7 billion monthly users
Reddit’s new partnership with Google means Reddit Threads are reaching non-Redditors via Google Search and are being used to train AI Overviews
Reddit is the #1 platform to find "possible solutions to my needs or situation"
71% of people who discovered a brand online or off researched them on Reddit
74% of people agree that Reddit helps them make faster purchase decisions, #1 vs social media competitors
Is Reddit really worth it?
Here are some facts that convinced us. Maybe they’ll convince you, too.
Reddit is bigger than Facebook in the US, with almost 7 billion monthly users
Reddit’s new partnership with Google means Reddit Threads are reaching non-Redditors via Google Search and are being used to train AI Overviews
Reddit is the #1 platform to find "possible solutions to my needs or situation"
71% of people who discovered a brand online or off researched them on Reddit
74% of people agree that Reddit helps them make faster purchase decisions, #1 vs social media competitors
Is Reddit really worth it?
Here are some facts that convinced us. Maybe they’ll convince you, too.
Reddit is bigger than Facebook in the US, with almost 7 billion monthly users
Reddit’s new partnership with Google means Reddit Threads are reaching non-Redditors via Google Search and are being used to train AI Overviews
Reddit is the #1 platform to find "possible solutions to my needs or situation"
71% of people who discovered a brand online or off researched them on Reddit
74% of people agree that Reddit helps them make faster purchase decisions, #1 vs social media competitors
Who's behind Karmic?
Karmic is run by two lifelong friends in the Canadian Maritimes.
Colin James Belyea is a multi-time Head of Growth in venture-backed startups (Remote Year, Outsite, Bungalow) with over $20M in paid media spend under management.
Chris Jorgensen is a former school teacher turned content marketer (and he also happens to be our resident Reddit platform expert).
All work is completed by us and our tools (no outsourcing. We can be reached at colin @ withkarmic.com
Who's behind Karmic?
Karmic is run by two lifelong friends in the Canadian Maritimes.
Colin James Belyea is a multi-time Head of Growth in venture-backed startups (Remote Year, Outsite, Bungalow) with over $20M in paid media spend under management.
Chris Jorgensen is a former school teacher turned content marketer (and he also happens to be our resident Reddit platform expert).
All work is completed by us and our tools (no outsourcing. We can be reached at colin @ withkarmic.com
Who's behind Karmic?
Karmic is run by two lifelong friends in the Canadian Maritimes.
Colin James Belyea is a multi-time Head of Growth in venture-backed startups (Remote Year, Outsite, Bungalow) with over $20M in paid media spend under management.
Chris Jorgensen is a former school teacher turned content marketer (and he also happens to be our resident Reddit platform expert).
All work is completed by us and our tools (no outsourcing. We can be reached at colin @ withkarmic.com
Who's behind Karmic?
Karmic is run by two lifelong friends in the Canadian Maritimes.
Colin James Belyea is a multi-time Head of Growth in venture-backed startups (Remote Year, Outsite, Bungalow) with over $20M in paid media spend under management.
Chris Jorgensen is a former school teacher turned content marketer (and he also happens to be our resident Reddit platform expert).
All work is completed by us and our tools (no outsourcing. We can be reached at colin @ withkarmic.com
Start your Reddit Strategy Sprint today
Your customers are talking on Reddit. Whether or not you meet them there is up to you.