Ad Placement
Definition
The specific location within Reddit's interface where an ad appears. Options include the home feed, subreddit feeds, comment sections, and Reddit search results. Placements can be selected or excluded in Reddit Ads Manager.
Context
Reddit's comment feed placement — where ads appear within comment sections of popular posts — is less common than feed placements but highly contextual when the host post is relevant to the advertised product. Comment placement ads sit alongside organic community discussion, which can either amplify or conflict with the community conversation depending on how well the creative is aligned.
Relevance to Reddit
Test placements independently — not bundled — to identify which contexts generate the best engagement for specific creative and audience combinations. Brand safety exclusions should be configured before any campaign launches, including NSFW content exclusions and specific community exclusions where the brand context would be inappropriate.
