Glossary

Reddit Ads Manager

Campaign

Ad Group

Promoted Post

Conversion API (CAPI)

Reddit Pixel

Community Targeting

Interest Targeting

Keyword Targeting

Conversation Targeting

Audience Suggestions

Audience Controls

Retargeting

Lookalike Audience

CPM (Cost Per Mille)

CPC (Cost Per Click)

CPV (Cost Per View)

CPA (Cost Per Acquisition)

ROAS (Return on Ad Spend)

Ad Objective

Bid Strategy

Frequency Cap

Brand Lift Study

Takeover Ad

Free-Form Ad

AMA Ad

Engagement Audience

Ad Placement

Campaign Lifetime Budget

Reddit Ads Credit

Reddit

Karma

Upvote

Downvote

Post / Thread

Comment

Subreddit

Moderator

Shadowban

Reddit Content Policy

Coordinated Inauthentic Behavior

Vote Manipulation

AMA (Ask Me Anything)

Reddit Search

Reddit Premium

NSFW (Not Safe for Work)

Reddit API

Answer Engine Optimization (AEO)

Google-Reddit Content Partnership

Reddit Talk

r/all

r/popular

Reddit Collections

Lurking

Ratioed

Astroturfing

Native Content

Value-First Content

Subreddit Culture

Organic Reddit

Engagement Bait

OC (Original Content)

TIL (Today I Learned)

Parasite SEO

Brigading

Crosspost

Reddit Account

Brand Account

Username

Account Age

Account History

Reddit Inbox

Reddit Bio / Profile Description

Verified Business Account

Account Suspension

Cake Day

Subreddit Rules

Subreddit Sidebar

Mod Mail

AutoModerator

Subreddit Flair

Community Engagement Playbook

Community Cultivation Playbook

Stickied Post

Subreddit Wiki

Subscriber Count

Active Users

Hot Feed

New Feed

Post Removal

Subreddit Discovery

Community Health

Subreddit Overlap

Posting Karma Threshold

Crosspost

Restricted Subreddit

Subreddit Category / Topic Tag

Audience Insights Report

Managed Advertising

A/B Creative Testing

Conversion Event

Conversion Window

Brand Safety Controls

Reddit Ads Reporting

Trending Communities

Reddit Explore

Reddit for Business

User-Generated Content (UGC)

Platform Governance

Reddit IPO

Community Trust

Brand Mention

Share of Voice (Reddit)

Reddit Sentiment

Employee Advocacy Account

Community Manager

Niche Subreddit

Subreddit Growth

Community Moderation Standards

Content Calendar (Reddit)

Front Page of the Internet

Reddit Insights

Self-Serve Advertising

Video Ad

Image Ad

Lead Generation Ad

Reddit Attribution

Negative Targeting

Flair

Reddit Gold

Self-Post

Link Post

Crossposting

Poll Post

Community Awards

Karma Farming

Reddit Blackout

Front Page

Reddiquette

Throwaway Account

Deep Dive

Reddit Chat

Reddit Profile

Followers

Subreddit Rules Sidebar

Top Posts

Controversial Posts

Moderator Tools

Mod Queue

Community Rules Enforcement

Upvote Ratio

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