Audience Insights Report
Definition
A reporting output within Reddit Ads Manager that summarises the demographic, interest, and community profile of users who engaged with or converted from a campaign — showing who actually responded rather than just who was targeted.
Context
Reddit expanded reporting capabilities as part of 2024-2025 Ads Manager rebuilds, providing more granular post-campaign audience data. The improvement was driven by advertiser demand for measurement tools beyond impression and click counts.
Relevance to Reddit
Use Audience Insights to refine targeting across successive campaigns. Comparing converting users against the intended target audience often reveals unexpected high-value pockets or confirms that initial assumptions were correct.
