Reddit Premium
Definition
A paid subscription tier that removes ads from the Reddit interface, provides access to the exclusive r/lounge community, and grants a monthly allocation of Reddit Coins to award to content the subscriber finds valuable.
Context
Reddit Premium was previously called Reddit Gold. The subscription is $5.99/month or $49.99/year. Reddit has been evolving its premium tier and virtual currency system — Reddit Coins and Awards — as part of broader platform monetization following its IPO, with the system undergoing multiple changes since 2023.
Relevance to Reddit
Useful for brand and agency teams doing heavy Reddit research — Premium removes competing ads from the interface, providing a cleaner experience when auditing communities or monitoring competitor conversations. Not a direct marketing tool, but a practical consideration for teams doing sustained platform research.
