Reddit Insights
Definition
A suite of audience intelligence tools built into Reddit Ads Manager that allows advertisers to explore the interests, communities, and conversation topics of their target audiences before building campaigns.
Context
Reddit rolled out Insights as part of its 2025 Ads Manager updates, positioning it as a pre-campaign research layer that reduces wasted spend on poorly aligned targeting. It provides estimated audience sizes, top communities, and interest overlap data — making it the most practical starting point for brands building community targeting for the first time.
Relevance to Reddit
Reddit Insights helps brands identify which subreddits and topics their target audience engages with, informing both community targeting decisions and organic content strategy. Use it before launching a campaign to validate audience assumptions and discover subreddit clusters that may not be obvious from category research alone.
