Interest Targeting
Definition
An audience targeting method that reaches Reddit users based on inferred interest categories derived from their aggregate engagement patterns across the platform — which subreddits they visit, post in, and comment on.
Context
Reddit builds interest segments from observed community engagement patterns, making them more behaviorally grounded than many social platform interest categories. Reddit's interest targeting is particularly accurate for technology, gaming, personal finance, and DIY verticals — where community participation is the clearest signal of genuine interest.
Relevance to Reddit
Interest targeting provides broader reach than community targeting but lower audience specificity. It suits top-of-funnel campaigns where scale matters more than precision. Use it to test messaging across larger audiences, then narrow to specific subreddits once high-performing pockets are identified.
