Audience Suggestions
Definition
A targeting input category in Reddit's redesigned Ads Manager (late 2025) where the advertiser provides signals — interest categories, subreddit names — that guide the automated targeting algorithm without acting as absolute restrictions on delivery.
Context
The Audience Suggestions / Audience Controls framework replaced the older targeting interface in Reddit's 2025 Ads Manager redesign. This change reflected Reddit's broader shift toward AI-assisted delivery — similar to Meta's Advantage+ and Google's Performance Max — adapted to Reddit's community-based structure.
Relevance to Reddit
Audience Suggestions are the softer of Reddit's two targeting input types. They tell the algorithm where to look while giving it flexibility to expand delivery when it identifies likely-converting users outside those exact parameters. Best used for prospecting and audience discovery campaigns where scale matters alongside precision.
