Conversion Event
Definition
A specific user action — purchase, sign-up, form submission, or content download — that an advertiser defines as a meaningful business outcome and tracks through the Reddit Pixel or CAPI for campaign optimisation and attribution reporting.
Context
Reddit standard conversion events include Purchase, Lead, SignUp, AddToCart, ViewContent, Search, and Custom. The Purchase event carries the highest optimisation signal. For SaaS brands without direct purchases, Free Trial or Account Created events typically serve as the primary conversion signal.
Relevance to Reddit
Define conversion events that directly correspond to business value. Tracking too soft an event (e.g., page view) for a conversion-objective campaign trains the algorithm to optimise for the wrong behaviour. Verify events are firing accurately before scaling spend.
