CPC (Cost Per Click)
Definition
A pricing model where advertisers pay only when a user clicks on their ad. CPC is the standard metric for campaigns whose primary goal is driving traffic to an external website or landing page.
Context
CPC bidding is available for most Reddit ad formats and traffic-objective campaigns. For conversion-objective campaigns, Reddit's algorithm optimizes for conversion events rather than pure clicks — making CPA a more meaningful metric than CPC in those contexts, even though clicks are still the proximate user action.
Relevance to Reddit
Reddit CPCs typically range from $0.20 to $4.00, with B2B and SaaS categories at the higher end. Creative that resonates natively earns upvotes, which extend organic reach alongside the paid placement — effectively lowering the true cost per engaged user below what the CPC metric alone captures.
