Reddit Gold
Definition
A premium virtual award given by Reddit users to posts or comments they find exceptionally valuable. Formerly the primary award type on Reddit, Gold grants the recipient temporary Reddit Premium access and is displayed on the awarded content.
Context
Reddit's awards system has undergone multiple changes since the introduction of Gold in 2010. The platform has experimented with different award types, pricing structures, and benefits at various points. As of 2025, Reddit has simplified its awards ecosystem following the IPO, consolidating the variety of award types that had expanded significantly between 2019 and 2023.
Relevance to Reddit
Receiving Reddit Gold on brand content is a meaningful signal of community recognition — it indicates the content is perceived as exceptional rather than merely acceptable. Gold is relatively rare, making it a qualitative benchmark worth tracking. Brands should monitor which types of content earn Gold as a signal for what the community values most highly.
