Community Awards
Definition
Virtual awards given by Reddit users to posts or comments they find valuable, ranging from basic appreciation awards to premium awards like Reddit Gold. Awards are displayed on the awarded content and may provide benefits to the recipient.
Context
Reddit has restructured its awards system multiple times, most recently simplifying the ecosystem following its 2024 IPO. The awards system has historically been a meaningful revenue stream for Reddit and a platform for community expression. The current system is more streamlined than the complex multi-tier system that existed between 2019 and 2023.
Relevance to Reddit
Awards received on brand content serve as a quality signal — they indicate community recognition beyond a simple upvote. Brands should monitor which content types earn awards in their target communities as a qualitative indicator of what the community values. Creating content that earns awards is a reasonable benchmark for brand content quality in highly engaged communities.
