OC (Original Content)
Definition
A label indicating that a post contains content created by the submitter rather than shared from an external source. OC is viewed positively by most subreddit communities and moderators.
Context
Some subreddits require OC labels through posting rules, particularly in creative communities where distinguishing original work from shares is important for attribution. In professional communities, original data and research posts tend to generate the highest engagement and the most shares across the platform — making OC the natural vehicle for brands with genuine knowledge assets to contribute.
Relevance to Reddit
Brands contributing original research, data, guides, or creative assets should tag content as OC. Original content consistently receives better community reception than reshared material and is less likely to be removed. For brands with proprietary data or industry insights, OC posts are the highest-credibility format for establishing category authority.
