Reddit Content Policy
Definition
Reddit's platform-wide ruleset governing acceptable content and user behavior. It prohibits spam, harassment, impersonation, vote manipulation, coordinated inauthentic behavior, sharing private personal information, and content that sexualizes minors or promotes violence.
Context
Reddit updates its Content Policy periodically and publishes transparency reports on enforcement actions. The policy is enforced by Reddit's Trust & Safety team for platform-wide violations and by subreddit moderators for community-level violations. Brands should review the Content Policy at least annually and after significant Reddit platform announcements.
Relevance to Reddit
Every brand on Reddit must understand the Content Policy. Key provisions for marketers include the prohibitions on vote manipulation, coordinated inauthentic behavior, and spam. Many tactics that are acceptable on other platforms — encouraging team members to upvote company content, running incentivized referral programs that target Reddit — can constitute policy violations.
