Audience Controls
Definition
A targeting input category in Reddit's redesigned Ads Manager (late 2025) that functions as a hard delivery filter — the automated targeting algorithm always respects these constraints regardless of where it might otherwise find converting users.
Context
Audience Controls include geographic targeting, device type, gender, and any community or interest category treated as a mandatory filter. Reddit introduced this explicit distinction in 2025 to make automated targeting behavior more transparent and predictable — addressing advertiser concerns about AI delivery expanding into unwanted placements.
Relevance to Reddit
Use Audience Controls when strict boundaries are non-negotiable — brand safety exclusions, geographic restrictions, or community-level guardrails. A community added as a Control guarantees delivery only within that community; the same community added as a Suggestion is only a hint. Understand this distinction clearly before building any campaign structure.
