CPM (Cost Per Mille)
Definition
A pricing model in which advertisers pay a set rate for every 1,000 impressions delivered, regardless of clicks or downstream actions. CPM is the standard model for campaigns prioritizing reach and visibility.
Context
Reddit CPMs span a wide range: approximately $0.50 in broad interest targeting to $15 or more in premium placements and competitive categories. This is generally lower than Facebook or LinkedIn CPMs for equivalent audience specificity, making Reddit cost-competitive for reaching engaged, intent-rich audiences.
Relevance to Reddit
CPM is the right pricing model for brand awareness campaigns. Compare CPMs across audience segments to identify high-efficiency reach pockets. CPMs in highly specific subreddit communities may be higher than platform averages — reflecting the audience quality premium.
