Community Targeting
Definition
A paid targeting method that delivers ads specifically to users who are active in, or have recently engaged with, designated subreddits. Targeting is based on community participation behavior rather than inferred interests.
Context
Reddit's 2026 Ads Manager update expanded community targeting with topic-based community search and suggested communities based on chosen parameters. Advertisers can now discover relevant subreddits within the ad interface using topic keywords, making community targeting more accessible to brands without deep prior Reddit knowledge.
Relevance to Reddit
Community targeting is Reddit's most differentiated ad feature. It reaches audiences that have self-selected into a specific topic, making relevance levels possible that broad interest targeting on other platforms cannot match. Pair community targeting with native-feeling creative for the best performance.
