Scripted Advocates
Definition
Karmic's term for customers or employees who have been coached on what to say about a brand on Reddit — one of the five mistakes Karmic identifies as killing brand subreddits.
Context
Scripted advocates are the opposite of Karmic's direction-not-scripts rule. Brands should give people a reason to participate and leave the content of their contributions entirely to them.
Relevance to Reddit
Scripted advocacy destroys the trust that makes Reddit valuable and can violate Reddit's rules on content manipulation. When exposed, it can produce permanent negative threads in a brand's search results.
