Reddit Attribution
Definition
The method by which Reddit Ads Manager assigns conversion credit to campaign activity, including view-through attribution (conversions within a defined window after an ad impression) and click-through attribution (conversions following a direct ad click).
Context
Reddit offers customizable attribution windows: default is 7-day click and 1-day view-through. Extending the view-through window to 7 days reveals more of Reddit's upper-funnel contribution for brands with longer consideration cycles. Attribution comparison between Reddit-reported and third-party measurement (MMM, surveys) is the most accurate picture of Reddit's true impact.
Relevance to Reddit
Reddit's default attribution model consistently undercounts its true contribution because it only captures the final direct interaction — missing Reddit's significant role earlier in buyer journeys that end with a Google search or direct visit. Supplement platform attribution with self-reported attribution surveys asking customers where they first heard of the brand.
