Mention-Chasing
Definition
Karmic's term for steering threads and conversations toward a brand's name in an attempt to generate mentions — one of the five mistakes Karmic identifies as killing brand subreddits.
Context
In Karmic's words, mentions are the exhaust, not the fuel. Programs focused on engagement earn more — and more credible — mentions than programs that optimize for mentions directly.
Relevance to Reddit
Mention-chasing inverts the Community Leverage model. Brand mentions are the result of useful community activity, not something that can be efficiently produced by forcing the brand into every discussion.
