Product Shrine
Definition
Karmic's term for a brand subreddit in which nearly every thread is about the company or its product, leaving little room for the broader discussion that attracts engagement.
Context
The classic mistake is making the first month of a new subreddit about the product. Company news should be used sparingly and framed as discussion, never announcement.
Relevance to Reddit
The product shrine is the most common way brand subreddits fail. Without category conversation, a community cannot earn enough engagement to become a discovery channel, and visitors have little reason to return.
