Brand Lift Study
Definition
A paid measurement product that surveys both ad-exposed and unexposed audiences to quantify the incremental impact of a campaign on brand metrics including awareness, ad recall, favorability, and purchase intent.
Context
Brand Lift Studies are typically available to advertisers meeting a minimum spend threshold and require coordination with a Reddit Ads representative. Results report lift percentages across each measured metric with statistical confidence levels. Studies require a minimum sample size of survey respondents to return statistically significant results.
Relevance to Reddit
Brand Lift Studies provide defensible upper-funnel measurement where last-click attribution cannot capture full impact. Most useful for justifying Reddit investment to stakeholders who expect performance metrics, and for identifying which creative approaches most effectively shift brand perception among target audiences.
