Brand Safety Controls
Definition
Settings within Reddit Ads Manager that allow advertisers to exclude specific content categories, subreddits, keywords, and NSFW placements from campaign delivery to prevent ads from appearing in inappropriate or brand-damaging contexts.
Context
Reddit offers keyword-level, category-level, and community-level brand safety controls. For brands with particularly sensitive requirements, Reddit's managed advertising team provides custom brand safety solutions and placement guarantees. Platform-level controls should always be supplemented by active campaign monitoring — post-launch placement audits catch edge cases that pre-launch settings may miss.
Relevance to Reddit
Configure brand safety controls before any campaign launches. The minimum baseline for all brands: exclude NSFW content categories. Brands with stricter requirements should build explicit community exclusion lists from subreddit research conducted before campaign planning.
