Karmic

We look at how clearly an agency explains what it does, why it works, and how it handles accounts, moderators and approvals. On Reddit, a vague process is a risk in itself, so a lack of transparency here leads to a lower score.

We read up to three recent Reddit case studies and look for a clear method, a timeline, real results, proof you can check, and results that came from Reddit rather than other channels. Agencies that publish more case studies score higher.

We look at how much risk the agency’s approach puts on your results. That means whether the work builds lasting assets, such as an owned subreddit, brand accounts with real history or a well-tested ad account, how much it depends on moderators and rules you don’t control, and whether the value lasts after the work stops.

Half of this score is what the agency publicly commits to about what it posts and how it handles accounts. The other half is which accounts it actually uses. Posting only from the brand’s own accounts scores highest. Using outside accounts scores lower, even when they disclose who they work with. Agencies that buy or sell votes or accounts are not ranked.

We look at the founders’ Reddit track record, based on their published work, their client history and how long they’ve focused on Reddit.

We look at what others say about the agency, through independent coverage and client testimonials.

We look at what the contract protects. That covers who owns the accounts and content, who does the work, and how easy it is to leave. Approach durability asks whether the work creates lasting value. This section asks whether you get to keep it.

We look at the agency’s own Reddit content, giving more credit to original data or research than to general guidance. We look at what the agency reports to clients and whether it measures from a starting baseline on a regular schedule.