The full assessment
We scored Undecided Agency on nine dimensions using only public information, from the agency's own website and case studies to independent coverage of its work. Claims we could confirm score highest. Claims we couldn't confirm score lower, and anything we couldn't find scores nothing.
Methodology and process transparency
11.3 / 15Undecided Agency defines exactly what each service includes, from a targeting matrix and ad angles in the Game Plan to creative, testing and comment replies in done-for-you work, and explains why Meta-style ads fail on Reddit. The founder also told us clients approve every asset, including headlines, ad structure, targeting and creative, and that comment replies are reviewed on a schedule agreed with each client.
How we judge this
We look at how clearly an agency explains what it does, why it works, and how it handles accounts, moderators and approvals. On Reddit, a vague process is a risk in itself, so a lack of transparency here leads to a lower score.
What we checked| Question | What we found | Result | Evidence | Source |
|---|
| Is the process explained step by step? | Yes. Each service is defined, from a targeting matrix, ad angles and a 90-day roadmap to done-for-you creative, testing and reporting. | Meets | Verified | Services page |
| Does it say which accounts post? | Partly. The site describes ads only, which Reddit labels as promoted. The founder told us organic work for some clients uses the brand's own account and disclosed employee accounts, with no outside accounts. | Partly | Not confirmed | Done-for-you page |
| Does it explain why the approach works? | Yes. Undecided Agency explains why Meta-style creative fails on Reddit and why honest testing takes two to three months. | Meets | Verified | Done-for-you page |
| Does the client approve content first? | Partly. The founder told us clients approve every asset and post, and review comment replies on an agreed schedule. No approval step is described on the site. | Partly | Not confirmed | Done-for-you page |
Verifiable work
11.3 / 15Undecided Agency's case studies are detailed and include a campaign where scaling spend cut revenue. Two show results from Reddit alone. All are anonymized, so a buyer can't check who the client was.
How we judge this
We read up to three recent Reddit case studies and look for a clear method, a timeline, real results, proof you can check, and results that came from Reddit rather than other channels. Agencies that publish more case studies score higher.
Case studies we reviewed| Case study | Channel | Method | Timeline | Results | Proof | Reddit alone | Score |
|---|
| DTC electronics brand Daily revenue up 30.5% on lower spend after scaling had cut revenue | Reddit Ads | 2 / 2 | 2 / 2 | 2 / 2 | 1 / 2 | 2 / 2 | 9 / 10 |
| App install campaign $16.49 per install over one month, measured in AppsFlyer | Reddit Ads | 2 / 2 | 1 / 2 | 2 / 2 | 1 / 2 | 2 / 2 | 8 / 10 |
| B2C tech brand Reddit return on ad spend up 214% year over year on 19% less spend | Reddit Ads | 2 / 2 | 2 / 2 | 1 / 2 | 1 / 2 | 1 / 2 | 7 / 10 |
What we checked| Question | What we found | Result | Evidence | Source |
|---|
| How strong are the case studies? | Partly. The DTC electronics case scored 9 out of 10, the app install case 8 and the B2C tech case 7. All three are anonymized. | Partly | Verified | Blog |
| How many case studies are published? | Partly. About four Reddit Ads case studies, all anonymized. | Partly | Verified | Blog |
Approach durability
11.3 / 15Paid placements don't depend on any subreddit's moderators. The Game Plan is a blueprint you keep and can run yourself. The founder also told us clients get 24/7 access to every account the agency manages, with Data Studio reporting for both organic and paid work.
How we judge this
We look at how much risk the agency’s approach puts on your results. That means whether the work builds lasting assets, such as an owned subreddit, brand accounts with real history or a well-tested ad account, how much it depends on moderators and rules you don’t control, and whether the value lasts after the work stops.
What we checked| Question | What we found | Result | Evidence | Source |
|---|
| Does the work build lasting assets? | Partly. The Game Plan is a blueprint the client keeps. The founder told us clients have 24/7 access to every managed account, with Data Studio reporting. | Partly | Not confirmed | Services page |
| Is it protected from other communities' moderators? | Yes. Paid placements don't depend on any subreddit's moderators. | Meets | Verified | Services page |
Trust and account practices
20.0 / 20Undecided Agency's public pages describe only promoted ads, which Reddit labels for readers. The founder told us the agency also pairs ads with organic work for some clients, using the brand's own account and disclosed employee accounts, in the brand's own subreddit and in others, with no outside accounts. This service isn't described on the site, so ask about it before you sign.
How we judge this
Half of this score is what the agency publicly commits to about what it posts and how it handles accounts. The other half is which accounts it actually uses. Posting only from the brand’s own accounts scores highest. Using outside accounts scores lower, even when they disclose who they work with. Agencies that buy or sell votes or accounts are not ranked.
What we checked| Question | What we found | Result | Evidence | Source |
|---|
| Does it post only from the brand's own accounts? | Yes. Promoted ads run for the client, and the founder told us organic work uses only the brand's own account and disclosed employee accounts. | Meets | Verified | About page |
| Does it say who posts? | Yes. The client's promoted ads, with replies to ad comments handled as part of management. | Meets | Verified | Done-for-you page |
| Do its accounts say who they work for? | Yes. Reddit labels every ad as promoted. | Meets | Verified | About page |
Operator expertise
10.0 / 10Founder Dāvis Lejnieks is named, has worked in Reddit marketing for nine years and on Reddit Ads full-time for five, and publishes Reddit Ads writing under his own name. A 2020 article supports that history.
How we judge this
We look at the founders’ Reddit track record, based on their published work, their client history and how long they’ve focused on Reddit.
What we checked| Question | What we found | Result | Evidence | Source |
|---|
| Is the founder named? | Yes. Dāvis Lejnieks, named as CEO with a public LinkedIn profile. | Meets | Verified | About page |
| Is there a client track record? | Yes. Five years running Reddit Ads full-time, with published campaign data. | Meets | Verified | Founder's LinkedIn |
| Has the founder published on Reddit marketing? | Yes. Regular Reddit Ads writing under the founder's name on the agency blog and LinkedIn. | Meets | Verified | Blog |
| How long has it focused on Reddit? | Yes. Nine years in Reddit marketing and five on Reddit Ads full-time, supported by a 2020 article. | Meets | Verified | About page |
Third-party validation
7.5 / 10Reddit features Undecided Agency in a success story on its own business site, and the founder has hosted an Ask Me Anything about Reddit Ads in r/RedditforBusiness. The agency's own site shows one testimonial without a full name or company.
How we judge this
We look at what others say about the agency, through independent coverage and client testimonials.
What we checked| Question | What we found | Result | Evidence | Source |
|---|
| Can you see who gave the testimonials? | Partly. One testimonial is shown without a full name or company. The founder told us the source is a real client who can be named. | Partly | Not confirmed | Services page |
| Has independent media covered it? | Yes. Reddit features the agency in a success story on its own business site, and the founder hosted an Ask Me Anything about Reddit Ads in r/RedditforBusiness. | Meets | Verified | Reddit success story |
Client protection
3.8 / 5Undecided Agency's terms favour the buyer. Contracts run month to month with no lock-in, there's a 90-day guarantee, and the founder runs the work himself. The founder also told us clients get 24/7 access to every account the agency manages, plus Data Studio reports.
How we judge this
We look at what the contract protects. That covers who owns the accounts and content, who does the work, and how easy it is to leave. Approach durability asks whether the work creates lasting value. This section asks whether you get to keep it.
What we checked| Question | What we found | Result | Evidence | Source |
|---|
| Who owns the accounts and content? | Partly. The founder told us clients get 24/7 access to every account the agency manages, plus Data Studio reports. | Partly | Not confirmed | Services page |
| Is the team doing the work named? | Yes. The founder is named and runs the work. | Meets | Verified | Services page |
| How easy is it to leave? | Easy. Monthly contracts with no lock-in, plus a 90-day guarantee. | Meets | Verified | Done-for-you page |
| Is there a handoff plan? | Partly. Undecided Agency sells a blueprint for running Reddit Ads in-house. The founder told us managed clients keep 24/7 access to every account and Data Studio reports. | Partly | Not confirmed | Services page |
Thought leadership and measurement
8.8 / 10Undecided Agency publishes original research drawn from 43,873 Reddit ads from about 15,000 advertisers, including 5,824 pulled through Reddit's Ads API, alongside regular Reddit Ads guidance. Results are measured in the client's own systems against before-and-after periods. A reporting schedule isn't stated.
How we judge this
We look at the agency’s own Reddit content, giving more credit to original data or research than to general guidance. We look at what the agency reports to clients and whether it measures from a starting baseline on a regular schedule.
What we checked| Question | What we found | Result | Evidence | Source |
|---|
| Does it publish Reddit guidance? | Yes. Undecided Agency publishes Reddit Ads guidance and best practices. | Meets | Verified | Blog |
| Does it publish original research? | Yes. An analysis of 43,873 Reddit ads from about 15,000 advertisers, including 5,824 pulled through Reddit's Ads API. | Meets | Verified | Reddit Ads best practices |
| What does it report? | Clear. Results from the client's own systems, such as Shopify revenue and AppsFlyer installs. | Meets | Verified | App install case study |
| Does it measure from a baseline? | Partly. Cases compare before and after periods, with no reporting schedule stated. | Partly | Not confirmed | Reddit Max scaling case study |
Bottom line
Undecided Agency suits consumer tech and gaming brands that want a Reddit Ads specialist on flexible terms, with a low-cost way to start. Before signing, get account access and handoff terms in writing, and ask whether its organic work is part of your plan.
